Authentique assists a brand in identifying products at scale through patented fingerprint and visual recognition enabling new business capabilities and customer experiences.

The Authentique digital fingerprint identifies products with 99.9% accuracy.

The fingerprint provides the equivalent of a human fingerprint for a product; a unique, persistent, integrated identifier.


There are 5,000 identifying elements that comprise a single Authentique fingerprint.

It identifies items with just a photo from a standard camera, without additives (such as RFID or NFC) that can be damaged, removed, transferred, or faked.


The Featureprint® fingerprint undergoes rigorous wear-and-tear testing, simulating up to 20 years of use.

This guarantees exceptional durability and reliability in real-world conditions.

Authentique can identify all materials except single gemstones, gas and liquids.

  • WINES AND SPIRITS

    Packaging

  • PRECIOUS METAL AND WATCHES

    Watches

  • LEATHER

    Leather

  • PRECIOUS METAL

    Precious Metal

  • WOOD

    Wood

  • CASHMERE AND WOVEN MATERIALS

    Cashmere & Woven Materials

  • RESIN AND PLASTICS

    Resin & Plastics

  • GLASS & PACKAGING

    Glass

  • LEATHER

    Leather

How it Works

  • 1. Upload to Authenticate

    1.

    TAKE A PHOTO

    The unique digital fingerprint is created by taking a photo of a specific area of a product. This is done at scale post quality control at manufacturing, vendor or distribution hub.

  • 2. Verify

    2.

    RECORD DIGITAL FINGERPRINT

    The digital fingerprint is miroscopicially analysed to collect the unique features that define that specific product. This data is translated into a code and stored it into the system.

  • 3. Verified item

    3.

    SCAN AND IDENTIFY

    A photo is taken of the specific area and the system compares the products features with the database to understand if it has been protected before and return its unique ID.

Build consumer confidence in re-selling with product authentication

Protect at Scale

  1. Effortless. Uses an iPhone camera or industrial camera

  2. Fast. Less than 1 second

  3. Non-Invasive. A photo is a no-touch method

  4. Proven. Registered Featureprints® by industry category: 

    Transport: 2M registered

    Luxury, Collectibles, Art: 5M registered

    Precious Metals: 5M registered

    Defence: 1M registered

    Healthcare: 1M registered

Why No Tag Is Better Than A Tag?

  • Easy to Use

    Authentique protects items without the need for physical attachments: it only requires a photo from a smart phone. Authentique has great resistance to wear and tear because the Fingerprint has a high number of unique features that are updated throughout the product lifecycle.

  • Environmentally Friendly

    Zero carbon footprint; no waste elements that impact the environment and landfills such as paper labels, tags, stickers. It is the most sustainable solution.

    NFC chips are classified as electronic waste by the EU.

  • Non-Invasive

    Authentique offers no-touch Protection. The vision Ai provides a unique and persistent integrated identifier; just like a fingerprint.

    No bar codes, QR codes, stickers, tags, 'invisible' dust, holograms, special cameras or special lighting.

B2B Benefits

B2C Benefits

Press

  • "The IDs enable customers to access product specifications, sustainability pledges, styling videos, and warranties, offering unmatched transparency and trust."

    View article here >

  • "Authentique’s algorithm analyses the picture on a microscopic level, translating the data into a numeric code and creating a digital ID for the product"

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  • Authentique is ushering in a new era where counterfeit goods and fraudulent returns can be irrefutably identified with a single phone scan."

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  • CNN Authentique

    Think of it like facial recognition, picking up on near-imperceptible details to the human eye — 10,000 of those quilted Chanel wallets would have 10,000 unique IDs.

    View article here >

  • LVMH-owned brand Patou recently launched AI-verification system Authentique Verify, effectively digitally “chipping” their items at the very beginning of the production chain, allowing them to track them and prevent any return fraud.

    View article here >

  • Vogue Authentique

    "They [Digital Product Passports] are often linked to goods through an NFC chip or QR code or, as with Authentique's technology, can be linked using a digital fingerprint and an augmented reality overlay."

    View article here >

Authentique Full Scale Solutions

  • Authentique has a team of experts with specific knowledge and expertise to provide clients with external and pragmatic advice on implementing a scalable DPP program.

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  • Authentique Vision AI creates unique digital FeaturePrint fingerprints of a product that, when scanned, is matched to verify identification. This then can be used in cases of authenticity and resale.

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  • Flexible and simplistic, Authentique allows brands to select the technical foundations, traceability, product serialisation, consumer interface and connector that best suits their business.

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The ORDRE Group Products

  • Proprietary 360˚view images and video developed specifically for the fashion industry launched 2015.

  • Ownership technology and individual product authentication using AI and Web3 services. Launched 2021.

Strategic Technical Partner

Get in contact.

Protecting your product is more than smart—it’s essential. Take the first step toward securing your brand today