LVMH brand Patou is partnering with fashion technologv company, The ORDRE Group, on digital authentication technology called Authentique.

Patou has teamed up with metaverse tech platform The Ordre Group to add digital verification IDs to its products. Will more brands adopt blockchain technology to fight against the counterfeit and “dupe” industries?

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

Ragtrader’s 2023 Tech 20 list uncovers the movers and shakers in the digital fashion space.

A new report has highlighted the environmental impact of returns in the fashion industry as the returns process in the UK generated 750,000 tonnes of CO2 emissions in 2022 and some 23 million garments sent to landfill or incinerated. This represents 75% of the approx 3 percent of all returns that can not be resold. Here we discover how ORB360 and Authentique may ease fashions product return problem.

We are seeing more and more fashion brands using QR codes to showcase information about their products but with these new uses comes the question: how secure are QR codes? The current model of QR codes are not as safe as one would believe.

Digital twins are the latest advancement in the fight against the counterfeit industry. See how blockchain technology and the fashion industry are pushing for a more ethical and sustainable market with NFTs.

The world first witnessed a resale wave that was fueled by Gen Z’s interest in sustainable shopping and a push for a more circular economy. The current resale boom follows cost-of-living increases, which has impacted consumers with more budget-conscious decisions, combined with a keen interest on how the advancement of technology might play a part.

NFTs have taken the world by storm over the past two years sparking controversy and intrigue. These types of cryptocurrency have become a huge part of branding concepts for many companies through a ‘phygital’ model— physical and digital. However, with the rise of cryptocurrency comes concern: how safe are NFTs?