“RFID disadvantages are associated with the tag cost and the difficulty with recycling. The tag is made of multiple materials (...) which could potentially leach chemicals during washing or contaminate recycling.” Click for more on the subject —>

The technology that owned 2023 was undoubtedly AI. ChatGPT debuted just before the start of the year, kicking off a race among tech giants to integrate or match its capabilities. Read on to discover why Authentique was featured on the best of BoF 2023 >

Globally counterfeits cost the luxury industry 1.7 to 4.5 trillion annually yet the current tech solutions for this problem are not 100% secure. These approaches require a barcode, QR code or chip which can be tampered with. As for digital product passports, can they be faked? Read on to discover why Authentique has the highest level of security in authenticity verification >

In 2023 there are 1,000+ blockchains in circulation, used in different industries and for various applications. The following competitive analysis of these ecosystems reveals the strengths and weaknesses of different blockchain platforms and their potential impact on the market. Read on to understand what blockchain The ORDRE Group recommends and why >

Authentique, could upend the resale market: It gives brands ownership power over an ID, which would make it difficult for buyers to resell outside of the brand’s own secondhand shop. If resale platforms become a partner, brands could require a cut of future sales — though perhaps save on authentication expenses. Click the link to read all of Authentiques excerpts from the CNN feature by Jacqui Palumbo >

Digital Product Passport strategy can have significant impact on brand integrity across numerous metrics including customer loyalty and engagement. It is the gateway to customers for authenticity, traceability and sustainability. Brand Digital IDs also have a significant impact on both incremental sales and the introduction of a new revenue stream for resale product. Costs can also be reduced in a range of marketing and communications activities.

There’s a New Way to Prove a $38,200 Watch Is the Real Thing. Luxury houses are now tracking the authenticity and origin of their most-coveted products using crypto’s underlying technology. Click here for excerpts and the links to the Bloomberg online feature >

Whilst the fashion industry is embracing the transformative potential of digital ID’s overall there is uncertainty around using them on or off the blockchain. Here, we break down the pros and cons of the two different uses.

LVMH-owned brand Patou recently launched AI-verification system Authentique Verify, effectively digitally “chipping” their items at the very beginning of the production chain, allowing them to track them and prevent any return fraud.

For luxury brands, digital identification and authentication is an incredibly important part of an omni-channel strategy. Discover why more and more brands are embracing the power of digital identification with Authentique’s technology.

Brands can now create an immutable record of an individual product’s history, from its manufacture to its sale, ensuring transparency and verification of authenticity. Read on to find out how the Authentique App actually fights against counterfeits >

Bethanie Ryder reports for Jing Daily; The ORDRE Group is responsible for myriad luxury labels’ metaverse and Web3 successes. Jing Daily caught up with its founders to delve into fashion’s virtual terrain.

This week, Jing Meta sat down with The Ordre Group founder and CEO Simon Lock and Co-Founder Kirsten Anna, to discuss the future of digital verification in luxury and the company’s “Authentique” program, which was recently adopted by French fashion label Patou.

LVMH brand Patou is partnering with fashion technologv company, The ORDRE Group, on digital authentication technology called Authentique.

Patou has teamed up with metaverse tech platform The Ordre Group to add digital verification IDs to its products. Will more brands adopt blockchain technology to fight against the counterfeit and “dupe” industries?

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

Ragtrader’s 2023 Tech 20 list uncovers the movers and shakers in the digital fashion space.

A new report has highlighted the environmental impact of returns in the fashion industry as the returns process in the UK generated 750,000 tonnes of CO2 emissions in 2022 and some 23 million garments sent to landfill or incinerated. This represents 75% of the approx 3 percent of all returns that can not be resold. Here we discover how ORB360 and Authentique may ease fashions product return problem.

We are seeing more and more fashion brands using QR codes to showcase information about their products but with these new uses comes the question: how secure are QR codes? The current model of QR codes are not as safe as one would believe.

Digital twins are the latest advancement in the fight against the counterfeit industry. See how blockchain technology and the fashion industry are pushing for a more ethical and sustainable market with NFTs.