The ‘elephant in the room’ is that RFID, NFC, and QR codes are commonly used for authentication—but they all share a fundamental flaw: they can be copied, removed, transferred, or forged. Attaching an external tag to a luxury product isn’t authentication—it’s just adding a weak point.

The real answer? The product itself. Its unique microstructure is the only truly secure identifier—no labels, no additions, no risks. The future of authentication is here. No tags. No QR codes. Just the product.

New legislation will soon require brands to integrate digital supply chain records for nearly every product, including apparel. Brands must make a critical decision: how to connect this information to their products. Most solutions focus on linking digital product passports to items, but they fail to verify product identity and authenticity. Unlike traditional methods, which rely solely on QR codes, RFID, or NFC, Vision AI ensures that the product itself—not just a tag—is authenticated with unmatched accuracy.

Authentique has been featured in digital and physical magazine ‘Fashion’ authored by Elizabetta Fabbri which was distributed at Pitti Fashion Fair this week and can also be found online. The article, written in Italian but translated to English overleaf, uncovers that by 2030, every textile product sold in the European Union will need a digital product passport (DPP). SMEs, are already testing tailor-made technologies, which are proving to be opportunities beyond compliance requirements >

At Authentique, we’ve been working hard and as the new year begins, we look back to an incredibly rewarding 2024. From groundbreaking advancements in our technology to expanding partnerships, we’re proud of the strides we’ve made in ensuring identification across the fashion and luxury industry. Read on to see what milestones Authentique achieved and what we have planned for the new year. Here’s to a rewarding 2025! >

In an article for Vogue Business titled “The fashion exec’s guide to digital product passports'“ Brooke Roberts-Islam published some of the findings from Authentique's White Paper; the first luxury consumer-focused study on Digital Product Passports (DPPs). DPPs will require unprecedented transparency in global supply chains and enable greater circularity. There are potential benefits beyond compliance with incoming EU legislation. Read on for more >

The Spin Off features Authentique, an app that authenticates secondhand designer products using Vision AI technology. In partnership with Alitheon, Authentique allows users to verify items with a simple smartphone scan. This innovation ensures transparency and traceability in the fashion industry without relying on physical tags.

Authentique's innovative luxury product authentication has been featured on Blockster, PR Newswire, and NSS. The articles highlight Authentique's partnership with Alitheon to use its FeaturePrint® technology for robust fraud protection and authentication, enhancing transparency and trust in the luxury market.

Authentique is featured in Geek Wire, highlighting its use of Alitheon's advanced FeaturePrint technology to authenticate high-value items. This system, which uses AI to analyze microscopic surface irregularities, ensures the authenticity of luxury goods and critical components without the need for barcodes or blockchain.

Harper's Bazaar features Authentique, an app designed to authenticate luxury goods using advanced AI technology to detect counterfeits from photos. The app, in collaboration with Alitheon, aims to enhance traceability and reliability in the fashion industry.

Authentique partners with Alitheon to integrate Vision AI technology for product authentication and fraud protection in the luxury and fashion industry. This collaboration allows seamless product verification using Alitheon's FeaturePrint®, enabling authentication with a simple smartphone scan.

Authentique partners with Alitheon to enhance its product authentication app using Alitheon's FeaturePrint technology. This upgrade will allow users to authenticate luxury goods with a smartphone, combating counterfeits and return fraud. The technology ensures unique digital fingerprints for products, providing greater security for consumers and brands.

We are delighted to announce the release of our white paper, "Consumers are Ready to Adopt Digital Product Passports. Are You?". This comprehensive report outlines key insights and findings from the first-ever consumer research on Digital Product Passports, carried out in partnership with consumer experience agency Me, The Customer & I. Please click to read the full report here >

In a groundbreaking study conducted by Authentique, part of The Ordre Group, in collaboration with the customer and brand experience agency Me the Customer and I, a significant shift in luxury consumer behavior has been uncovered. The study, focused on Digital Product Passports (DPPs), highlights a growing consumer demand for these digital tools.

Digital product passports (DPPs) are becoming crucial in luxury fashion. Consumers desire features like authentication and repair info, with blockchain ensuring authenticity. This trend presents a significant opportunity for brands to build loyalty and set industry standards.

Authentique, part of The Ordre Group, in collaboration with customer and brand experience agency Me the Customer and I, have jointly released the first luxury consumer-focused study on Digital Product Passports (DPPs). Maghan McDowell, senior innovation editor at Vogue Business, has led the coverage of our findings. She lists the opportunites for brands and writes; “Consumers want more from digital product passports, new survey says”. Read on >

Have you ever wondered how the fashion and luxury industry frontiers leverage technology to drive sustainable development? If so please join us on the very first panel for this year’s INSEAD Luxury Summit: ”Sustainable Elegance: Transforming Luxury Value Chains for the Future“. Our Founder and CEO, Simon P. Lock will be featured with Renaud de Lesquen, President and CEO of Givenchy, moderated by Frédéric Godart, Professor at INSEAD. Join the conversation here

Did you know that Authentique has a ‘Digital Product Passport' Service? The company leads the way in pioneering digital identities, coined as DPP's, tailored for luxury items such as bags, shoes, clothing, art, watches and more. Offering scalable DPP programs, ranging from basic DPP’s that meet EU requirements to more comprehensive, resource-intensive investments providing enhanced value to clients. Read on if you’d like to know more >

In conjunction with brand insights experts, Me the Customer and I, we have undertaken comprehensive consumer research on what attributes consumers find valuable in Digital Product Passport's (DPP's) for the luxury and fashion industry. The majority of respondents from the first ever consumer research on Digital Product Passports (“DPPs”) have said they are ready to engage with DPPs! To showcase these findings and more, Authentique is hosting a webinar on May 29th at 2pm CET. Read on for more >

Authentique’s CONSULTING team comprises seasoned experts equipped with niche knowledge, guiding clients towards implementing scalable DPP programs with pragmatic external counsel. Our comprehensive approach includes evaluating current product lifecycle data, seamless integration with existing software platforms, impartial advice on product connectors, DPP content optimisation, and insightful consumer analysis, among other key aspects. Read on to discover who makes up Authentiques Consulting team >