Authentique by the The ORDRE Group Featured in The Business of Fashion as a Digital Product Passport Connector

The ‘elephant in the room’ is that RFID, NFC, and QR codes are commonly used for authentication—but they all share a fundamental flaw: they can be copied, removed, transferred, or forged. Attaching an external tag to a luxury product isn’t authentication—it’s just adding a weak point.

The real answer? The product itself. Its unique microstructure is the only truly secure identifier—no labels, no additions, no risks. The future of authentication is here. No tags. No QR codes. Just the product.

Tod's Di Bag, now with its own digital product passport. (Tod's/Aura Blockchain Consortium)

The Business of Fashion article in question mentions Authentique below:

Buy a pair of Maison Margiela Tabis, a Bulgari necklace or a Lalique vase and there’s a good chance it will now come with its own digital identity. While the exact contents of what the industry calls digital product passports can vary, most at a minimum will include a digital certificate of authenticity and information about the item’s manufacturing. Many brands are also adding perks for customers: Lalique’s DPPs, for example, offer an augmented reality-enabled, 3D twin of the object so you can easily see how it might look around your living space. The DPP attached to Dior’s B33 sneakers provides exclusive details on upcoming sneaker releases. (Consumers typically access DPPs through a QR code, a tiny electronic NFC chip that’s scannable by phone or AI fingerprinting that uses the phone’s camera.)

To read the entire Business of Fashion article please click the link here > https://lnkd.in/e_8BjXqA