Connecting Digital Product Passports: Why Vision AI is the Game-Changer in identification and authentication
New legislation will soon require brands to integrate digital supply chain records for nearly every product, including apparel. While the requirements—such as materials tracing and manufacturing data—are clear, brands must make a critical decision: how to connect this information to their products.
Most solutions focus on linking digital product passports to items, but they fail to verify product identity and authenticity. This is where Authentique’s Vision AI sets itself apart. Unlike traditional methods, which rely solely on QR codes, RFID, or NFC, Vision AI ensures that the product itself—not just a tag—is authenticated with unmatched accuracy.
The Four Main Approaches
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1.
QR CODE
Pros: Easy to scan, links to online data
Cons: Can be easily copied and placed on counterfeit items
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2.
RFID (RAIN RFID – UHF)
Pros: Allows wireless tracking
Cons: Easily cloned, removed, or swapped
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3.
NFC
Pros: Used in mobile payments, can store GS1 Digital Link
Cons: Chips can be transferred or replicated. Classified as electronic waste (WEEE) under the European Union’s WEEE directive.
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4.
VISION AI
Pros: Authenticates products by analysing unique characteristics—ensuring true verification with 99.9% accuracy, whilst tracking wear and tear.
Cons: Brands need to adopt a new solution to provide identification and authentication.
As the leader in luxury authentication, Authentique’s Vision AI surpasses other methods in experience, material capability, implementation, sustainability, and cost-effectiveness. In a world where authenticity is everything, only Vision AI can truly connect digital records to the actual product—ensuring security, trust, and compliance.
Why Use Authentique:
The Authentique digital fingerprint identifies products with 99.9% accuracy as well as proving true verification.
Can Authentique Identify Over Time:
The fingerprint undergoes rigorous wear-and-tear testing, simulating up to 20 years of use. This guarantees exceptional durability and reliability in real-world conditions.
How Does Authentique Work:
A product fingerprint provides the equivalent of a human fingerprint; a unique, persistent, integrated identifier. There are 5,000 identifying elements that comprise a single Authentique fingerprint.
What Materials?
Authentique can identify all materials except single gemstones, gas and liquids.
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