Connecting Digital Product Passports: Why Vision AI is the Game-Changer in identification and authentication
New legislation will soon require brands to integrate digital supply chain records for nearly every product, including apparel. While the requirements—such as materials tracing and manufacturing data—are clear, brands must make a critical decision: how to connect this information to their products.
Most solutions focus on linking digital product passports to items, but they fail to verify product identity and authenticity. This is where Authentique’s FeaturePrint® Vision AI sets itself apart. Unlike traditional methods, which rely solely on QR codes, RFID, or NFC, Vision AI ensures that the product itself—not just a tag—is authenticated with unmatched accuracy.
The Four Main Approaches:
QR Codes: Easy to scan but can be copied or tampered with.
RFID: Enables tracking but can be cloned or detached.
NFC: Convenient but transferable and replicable. Classified as electronic waste (WEEE) under the European Union’s WEEE directive.
Vision AI: Authenticates products by analysing unique characteristics—ensuring true verification with 99.9% accuracy, whilst tracking wear and tear.
As the leader in luxury authentication, Authentique’s FeaturePrint® Vision AI surpasses other methods in experience, material capability, implementation, sustainability, and cost-effectiveness. In a world where authenticity is everything, only Vision AI can truly connect digital records to the actual product—ensuring security, trust, and compliance.
Why Use Authentique:
The Authentique FeaturePrint digital fingerprint identifies products with 99.9% accuracy as well as proving true verification.
Can Authentique Identify Over Time:
The Featureprint fingerprint undergoes rigorous wear-and-tear testing, simulating up to 20 years of use. This guarantees exceptional durability and reliability in real-world conditions.
How Does Authentique Work:
A FeaturePrint product fingerprint provides the equivalent of a human fingerprint; a unique, persistent, integrated identifier. There are 5,000 identifying elements that comprise a single Authentique FeaturePrint fingerprint.
What Materials?
Authentique can identify all materials except single gemstones, gas and liquids.
Don't hesitate to get in touch with our team, who are here to help you navigate the world of DPPs and Vision AI >