Pioneering Digital Identities for Brands with Digital Product Passport Services

The Authentique business boasts three formidable pillars; Consulting, Digital Product Passports (DPP’s) and Vision AI. Our consulting team comprises seasoned experts equipped with niche knowledge, guiding clients towards implementing scalable DPP programs with pragmatic external counsel. 

Authentiques ‘DPP' service:
The company leads the way in pioneering digital identities, coined as Digital Product Passports, tailored for luxury items such as ready-to-wear, bags, accessories, shoes, sneakers, jewellery, art, and watches. Offering scalable DPP programs, ranging from basic DPP’s that meet EU requirements to more comprehensive, resource-intensive investments providing enhanced value to clients.

There are two DPP value offerings:

OPTION 1: BASIC DPP TO FULFIL EU REQUIREMENTS

1. Objective tick box of minimum European Union requirements  

2. Minimise for technical requirements, no blockchain

3. Possibility to upgrade issued DPPs once clear what the client perceives as added value

• This is for luxury and fashion brands who want to keep it simple; don’t want to foster resale, and have small tech teams

*Please note the DPP goals from the European union are as follows:

1. Enhancing sustainable production

2. Extending product lifetimes, optimising product use, and providing new business opportunities through circular value retention and extraction

3. Supporting consumers in making sustainable choices

4. Enabling transition to the circular economy

5. Supporting authorities to verify compliance

OPTION 2: DPP PLUS

• Objective: Given resource intensive investment in DPP, benefit to provide additional added value to clients. 

• Options of added value (ranked by Ordre’s hypothesis for desire for consumers)

1. Care and repair

2. Ownership certificate

3. Authentication

4. Warranty (e.g. watches, cars, etc.)

5. Resale: Easier, more profitable

6. Experience (visit workshop)

7. Communication with client one-to-one

8. Sustainability and Traceability

9. Direct communication

In addition to the DPP services Authentique’s ‘Vision AI’ service stands as a beacon of innovation, employing cutting-edge visual recognition technology to authenticate products with unmatched precision. Lastly, Authentiques 'Consulting’' service brings together a dedicated team of experts armed with specialised knowledge and experience. They offer invaluable external guidance to clients seeking to implement scalable DPP programs

Together, these three pillars - Consulting, DPP and Vision AI - form the cornerstone of our comprehensive and dynamic suite of services.

Don't hesitate to get in touch with our team, who are here to help you navigate the world of DPPs and Vision AI:

Lauren Freeman, Americas Director: lauren@ordre.com 

Elsa Miessner, European Director: elsa@ordre.com 

Robin Mitchell, UK Director: robin@ordre.com