World first Research on what Consumers want from Digital Product Passports

So,... we have news! In conjunction with brand insights experts, Me the Customer and I, we have undertaken comprehensive consumer research on what attributes consumers find valuable in Digital Product Passport's (DPP's) for the luxury and fashion industry.

The majority of respondents from the first ever consumer research on Digital Product Passports (“DPPs”) have said they are ready to engage with DPPs!

To showcase these findings and more, Authentique is hosting a webinar on May 29th at 2pm CET: Unlocking Consumer Insights: Decoding the True Value of Digital Product Passports (DPP).

Understanding the results is in the interests of all luxury and fashion brands, retailers and resellers, particularly as they determine how to make the mandatory DPP most valuable to the consumer.

Insights include:
1. Luxury consumer’s willingness to engage with DPPs and how
2. Consumer expectations of DPP content
3. What brands and categories consumers expect to have a DPP, and many other insights.

In a moderated webinar by Simon P Lock (Chairman & CEO of The ORDRE Group), John Buckley (Founder, Me the Customer and I) will present the findings of this timely and insightful research. They will be joined by Authentique CTO Simon Lockyer, Product Director Andrea Caputo and Strategic Advisor Dr. Daniela Ott.

The webinar will share the first ever consumer insights into DPPs as well as information on real solutions. If you are a brand, retailer or reseller interested to join the webinar, please reach out to info@ordre.com We are very much looking forward to seeing you on May 29th.

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