Authentique White Paper Findings Published

Written By Kirsten Lock

We are delighted to announce the release of our white paper, "Consumers are Ready to Adopt Digital Product Passports. Are You?". 

This comprehensive report outlines key insights and findings from the first-ever consumer research on Digital Product Passports, carried out in partnership with consumer experience agency @Me, The Customer & I. 

What did we find out?

 

1.     Awareness is higher than expected, but education is required

2.     Beyond EU compliance: creating DPPs that enhance consumer experience

3.     Which attributes of the DPP consumers find the most value added

4.     Impact of DPPs on resale

 

With an undoubtedly strong appetite expressed by consumers for DPPs, it’s time for luxury brands to make plans for adoption and implementation. The white paper outlines key insights on why, and how to start your DPP journey today. 

 

To access the white paper please click the link here >

 

#DigitalProductPassports #ConsumerResearch #LuxuryBrands #Innovation #WhitePaperRelease

Kirsten Lock
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