Authentique App Featured in Women’s Wear Daily

A product authentication app for fashion and luxury goods, already powered by visual AI, is about to get a major upgrade. Paris-based Authentique, which arms consumers with authentication tools via their smartphones, has forged a strategic partnership with American software firm Alitheon, famed for its patented FeaturePrint serialization technology.

Alitheon’s tech has been employed across the aerospace, military, energy and pharmaceutical sectors to identify, authenticate and trace objects with just a picture. The company describes its FeaturePrint franchise as giving objects what fingerprints are for people — a unique identifier that doesn’t require marking, modifying or adding anything to the item.

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