Authentique seen in Blockster, PR Newswire and NSS
Blockster
Paris — Authentique, a pioneer in luxury and fashion technology leveraging non-invasive Vision AI for product authentication and fraud protection, has announced a strategic partnership with Alitheon, a leading player in Vision AI across aerospace, energy, defense, and manufacturing sectors. This collaboration marks a significant leap forward in authenticating luxury goods throughout their lifecycle, bolstering transparency and trust in the market.
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PR Newswire
Alitheon, the global leader in optical AI for no-touch serialization, today announced The ORDRE Group will leverage Alitheon's optical AI technology - FeaturePrint - as part of its groundbreaking digital application, Authentique, to authenticate luxury products throughout their full lifecycle, and provide return and warranty fraud protection. With over 50 issued patents, FeaturePrint serializes items, parts, and products with just a photo from a standard camera, without adding anything to the item or marking it in any way. Fashion brands, retailers, and resellers can now access FeaturePrint through the Authentique platform.
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NSS
The phenomenon of luxury resale has now become one of the pillars of the contemporary fashion landscape. We see a growth four times faster than the primary luxury market, and platforms like Vestiaire Collective and The Real Real have replaced the giants - currently in crisis - of e-commerce. Nevertheless, many customers are still very hesitant about "pre-loved" products, with the main concern being authenticity. Despite the in-house authentication services offered by resale platforms, until a few years ago, many customers complained of receiving items that were mistakenly identified as authentic when in reality they were fakes. To err is human, but Authentique, the French authentication app, has found the solution to this persistent problem, and its partner in crime is the American technology company Alitheon, a leader in the field of artificial intelligence.
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