Authentique’s DPP findings featured in Vogue Business

Authentique, part of The Ordre Group, in collaboration with customer and brand experience agency Me the Customer and I, have jointly released the first luxury consumer-focused study on Digital Product Passports (DPPs).

Maghan McDowell, senior innovation editor at Vogue Business, has led the coverage of our findings. She lists the opportunites for brands and writes;

“Consumers want more from digital product passports, new survey says”

Please click the link here to read the full Vogue Business article. Reach out to info@ordre.com should you want to discover more from the luxury consumer-focused study on Digital Product Passports (DPPs).