Authentique Featured in Vogue Business; The fashion exec’s guide to digital product passports
In an article for Vogue Business titled “The fashion exec’s guide to digital product passports'“ Brooke Roberts-Islam published part of the findings from Authentique's White Paper; the first luxury consumer-focused study on Digital Product Passports (DPPs).
“DPPs will require unprecedented transparency in global supply chains and enable greater circularity. There are potential benefits beyond compliance with incoming EU legislation, but challenges remain”, writes Roberts-Islam. She continues, “This summer, Europe’s landmark Ecodesign for Sustainable Products Regulation (ESPR) became law, kicking off the next phase in a years-long journey toward introducing digital product passports (DPPs) — a digital record that will be required to accompany any goods sold in the European Union by 2030”.
Authentique, part of The Ordre Group, in collaboration with customer and brand experience agency Me the Customer and I, jointly released the first luxury consumer-focused study on Digital Product Passports (DPPs). Vogue Business have published part of the findings here.
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