The 3 Pillars of a Multifaceted Business; Vision AI, DPP and Advisory Services

In an era of increasing digital reliance and heightened legislation, businesses face mounting pressure to ensure authenticity and reliability. Enter a pioneering company at the forefront of this challenge, offering a trifecta of solutions:

1. Authentique Consulting - Expert advisory services for scalable DPP and VisionAI programs

2. Authentique Vision AI - cutting-edge Vision AI technology for product authentication

3. Authentique DPP - bespoke digital passports catering to luxury markets
   
   Authentique, a member of The Ordre Group, is a specialist fashion technology company and an innovator in the development of digital identities now known as Digital Product Passports (DPP) for luxury products including ready-to-wear, bags, accessories, shoes, sneakers, jewellery, watches and art. The company, together with strategic technology partners, has developed world leading Vision AI technology that enables authentication of physical products solely by scanning the product without the requirement to add an additional label or chip.
   
   Authentique also provides extensive consulting services across a range of related fields providing access to the company's intellectual property as well as that of a number of renown international experts such as:

Sebastien Thuard, Identification Principles and Technologies Expert Advisor 

Cynthia Power, Resale and Circular Economy Advisor 

John Buckley, Customer Insights and Experience Advisor  

1. Authentique Consulting 

Authentique has a team of experts with specific knowledge and expertise to provide clients with external and pragmatic advice on implementing a scalable DPP program. This includes assessment of current product lifecycle information including traceability, integration with existing software platforms, agnostic advice on product connectors, DPP content and consumer insights and more.

2. Authentique Vision AI

Authentique Vision AI is the leader in the luxury industry in regards to experience, material capability, implementation, sustainability and cost effectiveness.  Authentique Vision AI can also be used independently of Authentique DPP.

3. Authentique DPP

OPTION 1: BASIC DPP TO FULFIL EU REQUIREMENTS

1. Objective tick box of minimum European Union requirements  

2. Minimise for technical requirements, no blockchain

3. Possibility to upgrade issued DPPs once clear what the client perceives as added value.

   * This is for luxury and fashion brands who want to keep it simple; don’t want to foster resale, and have small tech teams

Note the DPP goals from the European Union:

1. Enhancing sustainable production

2. Extending product lifetimes, optimising product use, and providing new business opportunities through circular value retention and extraction

3. Supporting consumers in making sustainable choices

4. Enabling transition to the circular economy

5. Supporting authorities to verify compliance

OPTION 2: DPP PLUS

• Objective: Given resource intensive investment in DPP, benefit to provide additional added value to clients. 

• Options of added value (ranked by Ordre’s hypothesis for desire for consumers)

1. Care and repair

2. Ownership certificate

3. Authentication

4. Warranty (e.g. watches, cars, etc.)

5. Resale: Easier, more profitable

6. Experience (visit workshop)

7. Communication with client one-to-one

8. Sustainability and Traceability

9. Direct communication

The Authentique business boasts three formidable pillars. Firstly, our Consulting team comprises seasoned experts equipped with niche knowledge, guiding clients towards implementing scalable DPP programs with pragmatic external counsel. Secondly, Vision AI stands as a beacon of innovation, employing cutting-edge visual recognition technology to authenticate products with unmatched precision. Lastly, we specialise in crafting digital product passports (DPP’s), catering to the discerning clientele of luxury fashion, accessory and bag sectors. These passports not only ensure authenticity but also offer a digital footprint, enhancing trust and value in the marketplace. Together, these pillars form the cornerstone of our comprehensive and dynamic suite of services.

Please reach out to our friendly team who can assist you in navigating the world of DPP’s and Vision AI >

Lauren Freeman, Americas Director: lauren@ordre.com

Elsa Miessner, European Director: elsa@ordre.com

Robin Mitchell, UK Director: robin@ordre.com