Digital twins are the latest advancement in the fight against the counterfeit industry. See how blockchain technology and the fashion industry are pushing for a more ethical and sustainable market with NFTs.

The world first witnessed a resale wave that was fueled by Gen Z’s interest in sustainable shopping and a push for a more circular economy. The current resale boom follows cost-of-living increases, which has impacted consumers with more budget-conscious decisions, combined with a keen interest on how the advancement of technology might play a part.

NFTs have taken the world by storm over the past two years sparking controversy and intrigue. These types of cryptocurrency have become a huge part of branding concepts for many companies through a ‘phygital’ model— physical and digital. However, with the rise of cryptocurrency comes concern: how safe are NFTs?