Authentique is a verification App that protects and authenticates products using visual recognition technology.
No physical RFID, NFC or QR code needed.
The visual recognition technology creates a digital fingerprint of the physical product.
This non-invasive technology creates a unique product digital ID which holds information about the individual product. They can be embedded on Web3 to create a digital twin representation of the product.
Protect and authenticate products with a photo from a smartphone.
Create the digital fingerprint by simply taking photos of a specific area of the product. It is then processed using visual recognition algorithms and can be placed on Web3.
The digital fingerprint is the immutable link between the physical product and the digital copy.
Just take a photo of the the digital fingerprint to prove authenticity of the product.
Protect your business from fraud.
Eliminate counterfeit returns and their effect on revenues by tracking valid returns and removing the time-consuming process of manual authentication. The automation of this process saves significantly on man hours and costs.
“The global luxury counterfeit and replica market is worth an estimated $1.9tn”
“With a bad fake, human authentication will get you there, but with a super-fake, there is still a 15% chance for error.”
Build consumer confidence in re-selling with product authentication.
Consumers can feel confident that the item they have invested in can be verified, has a transparent history and can be easily re-sold. Brand trust and loyalty is intensified. Brands can now track items from manufacturing stage through to end of life cycle, creating opportunities to manage revenue and resale royalties accordingly.
Share essential information on sustainability and provenance.
Create an open relationship with clients allowing them insights into origins, materials, supply chains, business practices and associated impacts on workers, communities and the environment.
“The five attributes consumers said they’d be most likely to use, each ranking at least 80 percent or more, are product information, certificates of authenticity, aftercare and repair instructions, warranty information and resale information”.
Reward customers by connecting a digital product passport (DPP), digital certificates of warranty or authenticity.
A DPP, digital certificate of authenticity or warranty provides significant value to consumers, especially in luxury and high-value markets. It offers confidence, transparency, added resale value, and streamlined service—all contributing to a more secure and satisfying ownership experience.
Engage customers with storytelling connections.
Empower consumers to take a more active role in shaping your business. Create a dedicated first party relationship by educating them on the history of the fashion house and sharing the background on how the luxury item was made.
Sharing your brand philosophy and developing customer-centered programs and events allow customers experience what your brand has to offer beyond what is being sold. This cultivates a deeper relationship that translates to higher sales and more profits.
Create a deeper relationship with customers by gathering their preferences and favourite products.
Target and sell better with client opt in preferences to better understand their needs. Directly send tokens, rewards, invites and other promotional materials. Allow the client to build a library of digital products.
Personalise experience and communication using chosen assets to create your digital twin. Customise the in-App notification service to expand your customers base.
The Consumer View
Watch to see how the Authentique application transfers ownership from maison to consumer.
The ORDRE Group Products
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Proprietary 360˚view images and video developed specifically for the fashion industry launched 2015.
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Custom, standalone B2B virtual metaverse for luxury design houses, launched 2020. Also white-labeled as JOOR Custom for top JOOR clients.
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Ownership technology and individual product authentication using AI and Web3 services. Launched 2021.
